REFERENSSIT
Tässä joitakin asiakkaitamme, joiden kanssa meillä on ilo tehdä töitä ja kertoa siitä maailmalle. Näiden onnistumistarinoiden lisäksi tiimillämme on kokemusta viestinnästä myös mm. lääketeollisuuden, terveyden ja hyvinvoinnin sekä teknologian aloilta.
PLANTI
Planti wanted to gain more visibility for its plant-based products. We have planned and implemented external communications for Planti since 2019. After several product launches, our team has become food enthusiasts and experts of culinary media!
In 2020 we reached almost 7,5 million views for Planti products. In 2021 we reached the total of 6,3 million views. Yummy!
KEKKILÄ & HASSELFORS GARDEN
Our collaboration with Kekkilä and Hasselfors Garden has flourished since 2020 when they wanted to find the clear common thread to run through their external communications as well as build strong media relations. We plan and execute PR activities which have been fruitful both in traditional media and among social media influencers. In addition, we support in preparing for possible crises.
Through well organized communications and media relations we achieved 82 media hits and reached over 68 million pairs of eyes in Finland and Sweden in 2021.
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INNOGREEN
Together with InnoGreen we have made the world a greener place since 2015. Our ongoing retainer agreement makes it possible to communicate even on short notice. We answer to the varying needs of our client that continues to grow and internationalize.
Our team develops the communications plans based on the business strategy, produces content for the company’s several channels, builds media relations, trains the employees and conceives and implements communication campaigns flexibly.
Our successes together include among others the 18 media hits for InnoGreen’s 30-year campaign and reaching over 11 million views in 2019.
BALTIC SEA 2020
The target of the Baltic Sea 2020 project was to raise awareness among Finnish decision makers and the general public about the deteriorating state of the cod, and about its impact on the Baltic Sea.
In order to get attention for the subject we offered media information as well as opinion pieces concerning the state of the Baltic Sea. In addition we brought representatives of BS2020 together with Finnish decision makers, officials and local actors. Our important collaboration continues in the Baltic Waters 2030 project.
In 2019 Finnish media published 6 opinion pieces by BS2020 reaching a total of 4,3 million views. In addition, important measures were decided at EU level to recover the cod stock, such as a reduction in the cod fishing quota and a ban on fishing for cod during the spawning season.
HALLITUSPARTNERIT HELSINKI
93% of the European business leaders are men although over 50% of European university students are women. We supported Hallituspartnerit Helsinki in informing the Finnish media and the general public about the results of a survey study into the implementation of gender equality in the management of European listed companies. The survey is carried out annually by the European Women on Boards (EWoB) network, which also includes the Board Professionals - Hallituspartnerit Helsinki.
In 2021 the representative of EWoB was featured in 3 interviews and several Finnish journalists participated in the international press conference. As many as 20 articles on the study were published with a total reach of 15,5 million.
In 2022 we did PR for the cause again. In total 26 articles were published reaching 18,6 million view
VIESER
Drain manufacturer Vieser wanted to increase awareness among consumers and designers about their brand and design products, which led to our collaboration in 2020. We started by creating a social media strategy and continued by producing content that tickles the target groups' fancy in Finland, Sweden, Norway and Estonia. In addition we did PR work to ensure media visibility.
In 2021 the total reach for social media was 4,4 million exceeding all the targets. The same year we achieved 9 media hits and through earned media reached over half a million views.
Internal comms after a crisis
After the crisis in the work community, there was room for improvement in the culture. Internal communication and dialogue between management and staff were developed through e.g. employee surveys, supervisor training, and the introduction of a new communication channel. Internal channels and messages were clarified, and employees were encouraged to make their voices heard.
The fragmented work community is now perceived as more unified, and communication has shifted from one-way information sharing to a dialogue. Satisfaction with communication is measured as part of the job satisfaction survey. Based on the latest survey, the staff has found communication to be clearer and feedback easier than before.
